Cure Violence: A Public Health Model to Reduce Gun Violence

Scholars and practitioners alike in recent years have suggested that real and lasting progress in the fight against gun violence requires changing the social norms and attitudes that perpetuate violence and the use of guns. The Cure Violence model is a public health approach to gun violence reduction that seeks to change individual and community attitudes and norms about gun violence.

Denormalizing Violence

Cure Violence utilizes a public health approach. It considers gun violence to be analogous to a communicable disease that passes from person to person when left untreated. According to the logic of Cure Violence, gun violence is most effectively reduced by changing the behavior of individuals at risk to participate in gun violence and “denormalizing” violence by working to change the community norms that support and perpetuate gun violence.